Semiotic Theory.

Semiotic Theory is the connection between a sign/object with the meaning behind it and a persons feelings/interpretations about a sign of the object. The sign is is the representation of the object where as the object its self is the thing interpreted. Interpretations are judged in three different ways such as "Perception", "Manipulation" & "Consummation".

Perception - when a person becomes currently aware of the sign.

Manipulation - when a person interprets the sign and decides how to respond to it in there own way.

Consummation - when a person responds to the sign its self.

Denotation and Connotation is based on a persons knowledge or on a persons opinions.

Denotation - is the exact meaning of the sign otherwise know as the definition which is in the dictionary of what a sign is. 

Connotation - is a persons personal opinion and view of what the sign is and what they think it is actually used for.

I have chosen this cover of NME magazine of Jake Bugg bug as there are recognisable expressions of this cover. The Denotation of this image is that Jake is sitting at a bar with a drink. However the connotation is that Jake Bugg is still a young adult as it says he is 18 which shows he is just about legal to have the drink in his hands even though it is not an alcoholic as he says "0% ALCOHOL, 100% FOR REAL" another connotation is that he is pulling a straight face to show he doesn't mess about and is serious about what he does in the music world. He's showing real passion towards music and his passion job. This is one explanation of why he has 0% Alcohol.